How to Build Your Own AI Influencer from Scratch

What you are building

You are creating a visual character, not an automatic social account. Appearance selections guide the generated model; your content ideas, publishing decisions, and review process still shape what you make with it.

Step 1: Open Influencer Builder

Choose Influencer in the sidebar. The Builder tab opens the appearance controls on the left, a preview area in the middle, and your Models list on the right. Create new starts a fresh character. Check the mode selector before you make your choices.

Builder is the visual route. Prompt is the written route. Start with one so you can understand which choices produce the result you want. Reset all clears your configuration; use it when you intend to begin again.

Step 2: Set identity and appearance

Start in Identity & Skin. Choose the ethnicity, skin tone, and age range that suit the character brief. The range includes 20s, 30s, 40s, and 50+, with the interface explicitly stating that all models are 21+.

Continue through Face, Hair, and Body. Face includes shape, eye color, nose, and lips. Hair separates length, color, and type. Body includes build, proportions, and height. Work from broad characteristics to finer details so your choices stay coherent.

• Write down two or three characteristics that should stay recognizable across images.
• Choose a style that fits the kind of content you plan to create.
• Treat mode-specific controls, such as Insider-only options, as conditional on the selected mode.

Step 3: Choose a style and creative direction

The Style section includes options such as Streetwear, Luxury, Fitness, Corporate, Y2K, and Minimalist. Select the direction that fits your planned content. Device and Voice appear as additional controls in the Builder designs; use the choices available in your selected configuration.

Keep a short personality brief alongside the visual settings: who the character speaks to, what subjects they cover, and how they communicate. The Prompt tab can describe personality, but the visual Builder does not show separate Archetype, Tone, or Backstory fields.

Step 4: Use Prompt when you want to describe the character

Switch to Prompt to write a description of the influencer’s appearance, style, and personality. Include visible characteristics first, followed by the overall creative direction. A backstory is useful context, but it cannot replace a description of what should appear in the image.

Read the prompt once for conflicts before generating. A minimalist wardrobe and a highly ornamented styling instruction may pull in different directions. Remove competing instructions unless you deliberately want to test that combination.

Step 5: Generate and review the model

Choose Generate when your settings are ready. Surprise me is available when you want to explore a different starting point. Review the generated preview before moving to another tool.

• Look closely at the face, hairline, hands, clothing, and body proportions.
• Check whether the result expresses the style you selected.
• Compare against your written brief and identify one change for the next attempt.
• Keep a useful result before experimenting with a substantially different direction.

Do not assume that a result you like will stay identical under every prompt or camera angle. Test the character in a second composition before committing to an entire content series.

Step 6: Manage the model and choose the next tool

Use the Models list to return to a character. The model action flows include renaming and Open in, with a separate Publish to Marketplace action. Keep names descriptive enough to distinguish characters and versions.

Open in is the next step when you want to use a model in another creative workflow. Publishing to Marketplace is a separate decision; review that flow and its terms before offering a model for others to use.

Generate an image with your influencer

Turn the character into a specific scene.

Turn a finished image into a video

Start with a frame you have already checked.

Optional: Keep a reusable prompt template

If you maintain creative briefs in code, a small text template can keep recurring details together. This example only assembles a prompt to paste into the interface; it does not connect to a FanPro API or generate an image.

JavaScript

const buildPrompt = ({ subject, outfit, scene, lighting }) => {
  return [subject, outfit, scene, lighting].join('. ');
};

const prompt = buildPrompt({
  subject: 'An adult fashion creator in her 30s',
  outfit: 'Navy linen shirt and cream trousers',
  scene: 'Seated beside a quiet café window',
  lighting: 'Soft daylight and natural skin texture',
});

console.log(prompt);

Common questions